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Superfoods

Beta Carotene

Also known as: Provitamin A, Beta-carotene

The natural pigment that gives your skin a tan-ready, sun-kissed undertone from the inside out. Converts to vitamin A as needed.

What it is

Beta carotene is a plant pigment (carotenoid) found in orange and yellow vegetables like carrots and sweet potato. Your body can convert some of it into vitamin A as needed.

Why we use it

We include it in Tanning Gummies because carotenoids like beta carotene can deposit subtly in skin, contributing to a warmer, sun-kissed undertone over time.

What the research generally suggests

Research on carotenoid supplementation, including some studies specifically on beta carotene, generally supports a gradual warming effect on skin tone with consistent use — this is a slow, cumulative effect rather than an overnight tan.

Typical amounts

Studies looking at skin tone effects have commonly used daily doses in the range of 6-15mg over several weeks.

In Flexies products: 25mg per serving.

Benefits

  • Natural glow
  • Skin pigment
  • Vitamin A precursor
  • Antioxidant

Good to know

  • • Very high, prolonged intake can cause carotenodermia — a harmless yellow-orange skin tint that fades once intake is reduced.
  • • Current and former smokers should speak with their GP before using beta carotene supplements.
  • • This is a gradual glow support ingredient, not a replacement for sunscreen or sun safety.

As always, if you're unsure whether this ingredient is right for you, chat to your GP or pharmacist before adding it to your routine.

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