tan from the inside out
No sun damage. No orange streaks. Just golden skin that happens naturally.
the tan struggle
when every option has a catch, we found a better way
The trade-off
You want a healthy glow but you know what sun damage does. Ageing, spots, cancer risk. The tan isn't worth the trade-off.
The fake-out
Orange hands. Patchy streaks. That distinctive smell. Self-tanner that fades into a muddy mess by day three.
The fix
Carotenoids that naturally pigment your skin from within. No UV. No streaks. No smell. Just a golden glow that builds and fades naturally.
What if your tan came from within? Carotenoids that naturally pigment your skin—no UV, no streaks.
why these work
the science, simplified
Beta carotene, lycopene, astaxanthin, lutein and zeaxanthin are naturally occurring colour pigments that can contribute to a warmer-looking skin tone over time.
Unlike DHA in fake tan (which reacts with dead skin cells on the surface), carotenoid pigment builds from within—so it fades evenly and naturally, never patchy.
your tan timeline
Carotenoid pigment builds gradually. The result is worth the wait.
First Warmth
A subtle golden undertone appears. Your skin looks healthy, like you've been on holiday.
90% saw warmer tones
Building Glow
The tan deepens naturally. Friends start asking where you've been.
No UV required
Full Glow
Deep, natural golden colour. Consistent, even, and completely UV-free.
Start now. Glow by holiday.
First Warmth
A subtle golden undertone appears. Your skin looks healthy, like you've been on holiday.
90% saw warmer tones
Building Glow
The tan deepens naturally. Friends start asking where you've been.
No UV required
Full Glow
Deep, natural golden colour. Consistent, even, and completely UV-free.
Start now. Glow by holiday.
the fix
Products that actually address natural tan—backed by science, loved by customers.
common questions
not sure where to start?
Take our 2-minute quiz and we'll recommend the perfect gummies for your goals.
Take the Quiz